Nassau County Executive Ed Mangano will join the owners and on-site managers of Bonefish Grill –a nationwide chain of fresh Seafood restaurants – for a ribbon-cutting on their newest location in Rockville Centre – on Monday, May 5.
Bonefish Grill’s first Long Island location replaces the long-shuttered and abandoned movie theater at 340 Sunrise Highway. The theater (Rockville Centre Cinema) closed in January 2006, and after years standing empty, it was demolished in May 2013. The Rockville Centre Village Board approved the construction of Bonefish Grill in April 2013, after a nearly year-long application process.
BFG’s 5,400 square feet restaurant, with a patio, has revitalized an entire area. Referred to as the “fresh fish experts” Bonefish Grill proclaims: “Happiness starts when you walk in the door.”
The new restaurant will employ between 110-125 people, locally, who have been undergoing a vigorous, 3-month-long special customer service training.
BFG has more than 220 locations, in 34 states – with 40 or so just in Florida, their home state. Company officials say that requests from a great many snowbirds and family members who routinely visit loved ones in Florida, prompted them to open a restaurant on Long Island.
They are as concerned about the dining experience as they are about the food.
In fact, servers (or “anglers”) working in BFGs across the country travel to and spend time in new locations getting the new hires up to speed.
It’s all about “guest contact” and making the dining experience “special” in the “polished casual” atmosphere.
BFG owners feel it’s important to get involved in the community where they open a new location, participate in neighborhood events and make it a “local” restaurant. They choose local area groups to make charitable contributions.
Before and After photos of the site: