MANGANO: 2015 DIVA® HALF MARATHON & 5K GENERATED OVER $3 MILLION IN ECONOMIC BENEFITS

Nassau County Executive Edward P. Mangano today announced that the 2015 Divas® Half Marathon & 5K generated over $3.3 million dollars, with approximately $1.3 million in direct economic impact and $2 million in indirect economic impact for Nassau County.

“The Divas Half-Marathon and 5K run continues to generate millions in economic benefit for Nassau County by attracting thousands of visitors to our local hotels, restaurants and shopping districts. Nassau County looks forward to hosting the Divas again in October 2016 for another successful event series,” said County Executive Mangano.

The 2015 Divas® Half Marathon & 5K hosted a total of 3,852 participants at Eisenhower Park in October—of which 99% were female. The event brought 2,605 participants from outside a 35 mile radius, with approximately 2,817 family and friends, generating 1,672 room nights.

“The Long Island Convention & Visitors Bureau and Sports Commission (LICVB&SC) is pleased to welcome back the Diva Half Marathon & 5K to Nassau County,” said LICVB&SC President & CEO, Kristen Jarnagin. “Attracting these types of sporting events to Long Island is a critical component of our organization’s ability to drive visitation, generate millions in tax revenues and create jobs in our local communities. We appreciate the support of Nassau County in these efforts and are excited for another successful year of hosting the Divas.”

The Divas® Half Marathon & 5K will be returning to Nassau County on Sunday, October 2, 2016. For more information and to register please visit the website at: http://www.runlikeadiva.com/.

About The Divas® Half Marathon & 5K
The Divas® Half Marathon & 5K is part of a national series of half marathon events held throughout the United States. This event series is comprised of a half marathon race (13.1 miles) and a 5K race (3.1 miles), in addition to a 2 day Health & Fitness Boutique (expo) and various other social gatherings geared toward creating a full weekend of activities for both local and non-local runners. As such, the Divas ® Half Marathon & 5K is a destination-style event marketed throughout the U.S. with the goal of promoting it as a “sports” vacation or weekend getaway. The Series has not only won travel industry related awards such as Sports Travel’s “Best amateur destination event series,” but for the second year in a row it earned the very unique honor of being the largest women-focused half marathon series in the U.S. and the world!

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About nassaucountynewsnetwork

The County Executive of Nassau County,NY
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